The People at RichLand

  • Mr Neo Beng Lin
    Managing Director - Singapore
  • Mr Chris Demetriou
    President Director – Indonesia
  • Vicky Rao
    General Manager, Operations
Mr Neo Beng Lin
Managing Director - Singapore

Neo Beng Lin is the Managing Director for RichLand Logistics Singapore. Beng Lin is responsible for the development of the company’s strategies and providing guidance and direction to ensure the Company achieves its financial vision, mission and long term goals.

Beng Lin first joined the company as an industrial engineer in 1999. Before taking over the helm as the Managing Director in June 2021, he had held various leadership positions in Operations and Strategic Accounts Management. Having been with RichLand Logistics Singapore for more than 20 years, Beng Lin played an important role in the continued development of new service offerings and customer relationships while ensuring RichLand’s service capabilities keeps pace with an increasingly demanding marketplace.

Beng Lin holds a degree in Civil and Structural Engineering from Nanyang Technological University (NTU Singapore). In 2003, he further obtained his Master of Science in Logistics with his dissertation focusing on vehicle route optimization.

Mr Chris Demetriou
President Director – Indonesia

Chris Demetriou is the President Director for RichLand Logistics Indonesia. He is responsible for the overall management and development of the business.

Chris has over 25 years of experience under his belt, having worked in the logistics industry in Australia, China, Japan and now in Indonesia. He has worked in various positions within the industry, including Operations, Account Management, Business Development and Freight Forwarding.

Chris holds a Masters in Logistics Management from RMIT Australia.

Vicky Rao
General Manager, Operations

Vicky Rao is the General Manager of Operations for RichLand Logistics Singapore. Vicky is in charge of Richland’s Operations Teams which includes Air Cargo & Brokerage Services, Supply Chain Management, Transportation and Fleet Management.

Since joining RichLand Logistics Singapore in 2007, Vicky has consistently displayed strong leadership in various operations, including undertaking the company’s first FMCG (Fast Moving Consumer Goods) account back in 2007. Vicky also played a key role in using technology to reshape RichLand’s Air Cargo service capabilities to develop a sustainable model with scalability for future growth.